Your brand, but unforgettable.

We design the visual system that makes your brand instantly recognisable.

No more blending in. No more “it’s fine, I guess.” Your brand looks as good as it feels to run. Cohesive, considered, and unmistakably you, across every touchpoint. Making your brand presence feel natural.

By the end, you’ll:

Have a clear, cohesive visual identity that actually reflects your brand

Feel confident knowing everything looks aligned and intentional

Have a visual system that’s easy to use and built to grow with you

The Nitty Gritty

When we work together, here’s what you actually get:

Colour Palette

Typography System

Brand Elements & Graphics

Logo Usage Guidelines

Visual Style Direction

Brand Usage Guidelines

Application Examples

Consistency Framework

All of this comes together in a neat PDF document, giving you a single reference point for your colours, typography, visual style, and usage guidelines - so your brand stays confident and consistent wherever it shows up.

Timeline

We spread out your Brand Strategy over 4 weeks, to give us enough time to get it right, no rushing, no guesswork.

Don’t worry, if you’re ready to move faster, we can compress the timeline — just know it requires quicker responses and a higher level of commitment from your side.

Week 01.

Week 02.

  • We dig into your business, your goals, and what’s happening with your brand right now. Think of it as the “getting to know you” stage… but way more useful.

  • We snoop (professionally) on your market, competitors, and audience. This is how we make sure your strategy isn’t just ideas, it’s smart, targeted, and real.

Week 03.

Week 04.

  • We define your brand foundations, messaging framework, positioning, and decision-making guidelines. Everything starts coming together.

  • We finalise your Brand Strategy and bundle it into a neat PDF. You walk away with a single guide that lays out your brand, messaging, and framework - ready to put to work.

Pricing - Brand Identity

Starting from $4 900 + GST

All prices are in AUD and exclusive of GST.

Your investment covers all the core deliverables: colour palette development, typography system, supporting brand elements, visual style direction, logo usage guidelines, application examples, and a complete Brand Style Guide. All wrapped up neatly in a clear, practical PDF.

Every business is different, so the final investment depends on the scope, complexity, and level of detail you need.

Most projects land between $4,900–$6,200. We’ll confirm the right level for your brand on the discovery call.

A 50% deposit locks in your spot.
The remaining balance can be paid in instalments, either fortnightly or at each project milestone, whichever comes first.
All payments must be completed before final delivery.

Flexible Payment Options

Alcyon Hair & Beauty

St. Simon Thoroughbreds

FAQs

Have questions about working together on your Brand Strategy? Here are the things people ask most before getting started.

  • Typically around 4 weeks. This gives us enough time to explore concepts, refine the direction, and finalise everything without rushing. If you need things faster and you’re able to provide quick feedback, we can sometimes compress the timeline.

  • It depends on my current schedule, but I usually book 2–4 weeks in advance. If you’ve got a tight deadline, still get in touch — occasionally I can fit projects in sooner.

  • You’ll complete a short onboarding questionnaire and share anything helpful — existing branding, website links, inspiration, audience information, or competitor examples. If you’ve already completed Brand Strategy, that becomes the foundation for the Identity work.

  • Not always — but it’s strongly recommended. Brand Strategy provides the clarity and direction that Brand Identity builds on. Without strategy, design becomes guesswork. If you already have a clear strategy in place, we can move straight into Identity.

  • Yes. Brand Identity is a collaborative process. You’ll receive initial concepts to review, followed by structured rounds of feedback to refine the chosen direction until it feels just right.

  • You’ll receive a professionally designed Brand Style Guide in PDF format outlining your colours, typography, and visual identity system. This document becomes your go-to reference for using your brand consistently across all platforms.

  • Absolutely. If you don’t need a full redesign, I can refresh, refine, or expand your current branding to create a more cohesive and professional system around what you already have.

  • rand Strategy is the thinking: the purpose, messaging, audience, positioning.
    Brand Identity is the visuals: logo, colours, typography, design.
    Strategy comes first so your identity has something solid to stand on.

  • No problem. During the discovery call we’ll confirm exactly what level of detail your brand needs. If the scope grows — for example, additional logo versions or extra collateral — we’ll simply adjust the quote before moving forward.

  • Yes! I know design is an investment. For larger projects, I offer flexible payment plans to make the process manageable without compromising quality or timelines.

  • Unfortunately not! As they reserve your place in my calendar and allow me to plan workloads around confirmed projects. If your timeline shifts, I’ll do my best to reschedule you where possible — flexibility matters, but commitment keeps things running smoothly.

  • Easy — start by filling out my [inquiry form] (or link it). From there, I’ll be in touch to book a discovery call or confirm details. Once we’ve locked in your scope and start date, a signed agreement and deposit secure your spot in my schedule.

  • Every project starts with clarity. Once you enquire, I’ll review your goals, needs and timeline. From there, we’ll jump on a discovery call to make sure we’re the right fit. Then the fun part begins — strategy, design, feedback, and launch.
    Whether it’s a full rebrand or a single design day, my process is collaborative, transparent, and designed to get results (without dragging on for months).

  • Yes! I work with clients all over the world. Everything happens online — video calls, emails, shared files — so time zones are no barrier (mine’s AEST, just in case you’re wondering).

Ready for a cohesive, confident brand?

Let’s create a Brand Identity that works beautifully across every touchpoint.

Got a quick question? You can also book a free discovery call or send me a message.